WHY ARE CORE VALUES SO IMPORTANT?

WHY ARE CORE VALUES SO IMPORTANT?

As Jim Collins says in Good to Great, “you cannot set organizational values, you can only discover them. Nor can you instill new core values into people. Instead, the task is to find people who are predisposed to sharing your core values.”

It’s so true. Your core values are WHO you are as a company and WHO you are as a leader — the DNA you all share. It’s what makes the organization tick. And without shared core values, there can be no alignment, and without alignment businesses cannot grow.