We’ve all been guilty of it. We’re making solid progress on a goal, putting in the up-front work and watching it move from idea to execution. Then something new comes along — a fresh idea, interesting project or new marketing strategy that suddenly grabs our time and attention.
This is the Shiny Object Syndrome…it’s the Disease of Distraction! It may be what’s preventing you from successfully scaling your business. You not only confuse your team, you may burn through cash and you’re often jumping ship before realizing any meaningful results.